Advocacy in Peacebuilding

The course offers a tested step-by-step process to develop strategic advocacy interventions in peacebuilding. In the initial step, participants will learn how to analyze the external context in which their advocacy work takes place, identify appropriate opportunities for increased influence, and reflect about their advocacy mandate. In a second step, we will develop clarity about the nature of the advocacy campaign and formulate clear and adequate advocacy goals. In a third step, we will develop an effective advocacy strategy, explore the strengths and weaknesses of certain formats, and develop creative campaign materials for key audiences. In step four, the participants will learn how to assess potential risks of a campaign and explore a variety of ways to monitor and evaluate advocacy interventions. The course is geared towards enabling participants to design, implement, and evaluate their own strategic and at the same time creative advocacy initiatives - and do so with confidence.

By the end of the four week online course participants will…

- be able to clearly formulate a relevant, actionable, realistic, and achievable advocacy goal.
- be able to assess the respective policy processes, identify the main decision makers, and understand what influences their behavior.
- be able to develop a comprehensive advocacy strategy, chose the most appropriate approaches for the target audiences, and develop high quality campaign materials.
- be able to harvest the power of effective networking to increase bargaining power and influence.
- be able to risk-assess their advocacy campaign and develop appropriate risk mitigation strategies for their campaigns.
- be able to monitor progress, adapt strategies, and evaluate results.

The course is designed for peacebuilding practitioners who want to complement their practical conflict transformation and peacebuilding initiatives with strategic advocacy campaigns. This course is of particular relevance for participants who are currently engaged/are planning to engage in some form of advocacy work in the near future. The course is suited for people with as well as without prior experience in advocacy. It offers an introduction for newcomers to the field while also providing plenty of opportunities for people with prior experience in advocacy to build on existing knowledge, finetune skills, and learn new formats to reach out to a variety of audiences.

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